We connect talented fashion brands with retailers and media.

L'Artyrie, created in 2018 by Benjamin NACACHE, who is also the founder of the brand NKH Paris, has put on the spotlight more than 250 brands through pop-up events at the best locations in Paris .


Since 2019, L'Artyrie has also been working in collaboration with the leading fashion trade show Who's Next to provide a dedicated designer corner for L'Artyrie, thus enabling all selected brands to develop their B2B network​.


In 2020, L'Artyrie set up its permanent designer showroom - suite 314/315 - in the legendary Normandy Hotel, located in the heart of the Parisian Golden Triangle area between Rue Saint-Honoré and Boulevard de l'Opéra.

In addition to its parisian showroom, L'Artyrie is also a partner of the B2B Marketplace LeNewBlack, which serves as a tool to support brands in their wholesale distribution strategy. The B2B digital showroom puts brands in touch with a network of professional buyers (French and international) such as independent multi-brand boutiques, prestigious concept stores and department stores.

L'Artyrie seeks to provide a complete eco-system for the distribution of designer brands. To support this strategy, L'Artyrie is working on the development of ARTCHIV marketplace that will enable designers and multi-brand boutiques to sell their past collections on a dedicated private sales platform.

The Showroom.

The Parisian Showroom. 

The L'Artyrie's designer showroom is located in suite 314/315 of the gorgeous and exceptional NORMANDY Hotel, right in the heart of the Parisian Golden Triangle between rue Saint-Honoré and boulevard de l'Opéra. 

Much like a giant concept store, the rooms of the Normandy Hotel have been transformed into an original conceptual place reminiscent of a village, featuring a luxury SPA, gym, designer boutiques, barber, hairdresser, private dining rooms, and much more. 

To highlight the various brands being showcased, L'Artyrie organizes a professional photo shoot several times a month featuring a selection of the pieces on display in the showroom.

L'Artyrie also coordinates with a number of stylists to propose the pieces exhibited in the showroom for various projects, such as choosing an outfit for a magazine editorial, styling a TV celebrity, or finding an outfit for a music video or a concert...

In order to keep the networking momentum going, L'Artyrie regularly organizes opening nights where renowned designers and trusted partners (press, influencers, stylists, photographers, professional buyers, etc.) are present.​​

The B2B digital showroom.


Through its B2B digital showroom, L'Artyrie aims to develop the wholesale distribution network of the brands participating in the showroom.

To deploy this B2B digital strategy, L'Artyrie has chosen to team up with the digital platform Le New Black , the leading B2B marketplace for contemporary and high-end brands​. 

On this platform, there are more than 25,000 active buyers: concept stores, multi-brand boutiques and department stores such as Galeries Lafayette, Le Bon Marché, Printemps Haussman, Bloomingdale's, Sakes Fifth Avenue and many others.

This platform - which has been in existence for over 10 years  - features both well-known brands (Kenzo, Rimowa, Lancaster, Amiri, Tory Burch, IKKS, Sessùn, Léonard Paris...) and emerging designers (Maison Labiche, Atelier Paulin,  Avnier, Kujten, De Bonne facture, NKH Paris...). 

The Pop-up Stores.

Vernissage pop-up store Marais à la Garçonnière
Vernissage pop-up store Marais à la Garçonnière

Pop-up store Rivoli
Pop-up store Rivoli

Pop-up store Marais rue Pastourelle
Pop-up store Marais rue Pastourelle

Vernissage pop-up store Marais à la Garçonnière
Vernissage pop-up store Marais à la Garçonnière


Since 2018, L'Artyrie has showcased more than 250 brands at pop-up events in some of the best locations in Paris.


These events allow brands not only to physically present their collections to the public, but also to share their latest news.


It is with this in mind that L'Artyrie devises a series of pop-up boutiques presented in the form of multi-designer concept stores, during which several brands exhibit simultaneously over a strategically defined period (end-of-year celebrations, Fashion Week, etc.), lasting anywhere from a few days to several months. 

L'Artyrie organizes its Pop-up Stores in prestigious commercial venues, mainly in the Marais, St-Honoré and St-Germain districts of Paris, thus attracting both high quality and high quantity of customers. 

Some Pop-up Stores are also organized in association with other establishments, such as the Pullman Tour Eiffel Hotel or Normandy Hotel


For each event, L'Artyrie organizes an opening night that allows the participating brands to create a creative and commercial synergy with all of L'Artyrie's fashion partners (journalists, influencers, stylists, photographers, professional buyers, etc.

Who's Next.

L'Artyrie reunites a selection of emerging designers in a specially dedicated space in the heart of the "What's up" area in the main hall of theWho's Next trade show.

Participating brands can meet with an influential network of fashion professionals, from professional buyers who come to supply their stores (independent multi-brand boutiques, concept stores, department stores, etc.) to the various media who cover the latest trends (journalists, influencers, stylists, magazines, etc).

More than 20 years after its foundation, Who's Next stands as the leading international fashion trade show in Europe.

The event brings together each January and September around 50,000 visitors at the Parc des Expositions de la Porte de Versailles in Paris, with over 1,200 French and international ready-to-wear and fashion accessories brands.

The Who's Next and Premiere Classe trade shows come together in the same exhibition space to offer a unique synergy between ready-to-wear and fashion accessories.